Our Customers

Collective Intellect's Social CRM Insight platform automates our customer's ability to identify emerging consumer considerations and preferences, to track their ability to change them and to give them early warnings of positive and negative trends.

Our customers include Market Research Firms, Public Relations Firms and the Fortune 1000 who realized the benefits listed on the right because they use Collective Intellect's Social CRM Insight platform.

Benefits

  • - Take action on real-time market issues and trends that impact the business
    - Measure market perception before and after product launch campaigns to help focus and maximize marketing expenditures
    - Evaluate customer perception and shape messaging accordingly to build and manage product and corporate brand value
    - Identify opportunities
    - Provide valued measurement and statistics to internal customers such as product development and the executive team
    - Proactively manage corporate communications crises
  • - Build awareness and shape perception of the company and its products
    - Monitor and analyze the competitive landscape and direct product strategy to maintain and grow market share
    - Measure the tone of coverage and how it trends in relationship to important issues
    - Compare mindshare between vendors
    - Deal with trouble spots quickly before they become trends
    - Head off or diffuse corporate communication crises
  • - Track the frequency, prominence and tone of spokesperson mentions
    - Develop flexible reports that highlight significant metrics for each media priority
    - Use consistent metrics to communicate results and deliver customized reports to key internal audiences
    - Evaluate consumer perception and shape your message to maximize sales and improve brand perception
    - Provide valued measurement and statistics to internal customers such as product development and the executive team
    - Manage corporate reputation and brand value to maximize shareholder value
  • Adage
    Barclaycard
    Cbs
    Cision
    Dole
    Hasbro
    Iconoculture
    Ivillage
  • Mccann
    Miller_coors
    Nbc_universal
    Nestle_purina
    Outback
    Pepsi
    Rbc
    Siemens
  • Unilever
    Verizon
    Walmart
    Western_union
    Yahoo_finance

Collective Intellect

2040 14th St. Suite 200

Boulder, CO 80302

720.259.3600
866.697.7204 (fax)
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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here